New York City, NY – Enjovo, a forward-thinking U.S.-based candy startup, is set to shake up the global confectionery industry with its unique approach to candy dispensing. The company has developed a patented pocket-sized candy dispenser, designed to work seamlessly with a range of health-conscious confectionery products, including natural flavor color and sweeteners, low-sugar, aspartame-free chewing gums, mints, jellybeans, and vitamin energy candies etc. This innovative combination not only meets the growing demand for healthier snacking options but also introduces a new level of convenience and cleanliness in candy consumption.
A Global Trademark Achievement and Key Partnerships
After a 12-months approval process, Enjovo’s trademark was successfully secured in 2024 across major markets, including the U.S., EU, and China. This milestone positions the company for rapid expansion into these key regions. In August, Enjovo cofounder Matthew Lee, the visionary behind the concept, brought Andrew Weiss on board as cofounder. Weiss, a seasoned CPG CEO and Sales Leader with over two decades of experience, previously held key roles at Vega and GPN.
Enjovo’s candy pocket-size dispensers are backed by patents that cover over 2 billion consumers across the U.S., EU, China, Japan, and South Korea. The candy dispenser demonstration videos reaching over 4 million people on Facebook, garnering 2 million views, and attracting 18,000 fans. Notably, the dispensers have captured significant interest from global confectionery leaders, including Mars Wrigley, Mondelez, Ferrero, and Perfetti Van Melle, as well as executives at PepsiCo, who have requested further product assessments.
Seed Funding and U.S. Market Launch
Currently, Enjovo is engaging with Angel Investors and VC’s to raise seed funding as it prepares for a major product launch in the U.S. The company’s go-to-market strategy will leverage direct-to-consumer e-commerce and social media platforms like Instagram, TikTok, YouTube Shorts, and Snapchat to drive consumer engagement through viral content.
The Inspiration Behind the Product
Enjovo’s creation was born out of a simple yet frustrating experience. Matthew Lee, while playing basketball, found himself wanting a quick refresh without touching his gum with sweaty hands. Surprised by the lack of a solution on the market, he invented the Enjovo pocket-sized dispenser, offering a hygienic way to enjoy mints, gums, and other candies. YouTube Clip
A Health-Conscious Confectionery Revolution
Enjovo’s dispensers will be bundled with a variety of health-focused candies, such as natural flavor color and sweeteners, low-sugar and aspartame-free gums, mints, jellybeans, and chocolate beans. The dispensers themselves are designed to cater to a broad audience, with customizable front and back spaces for decorations, offering the potential for collaborations with iconic brands like Disney, NBA teams, and NFL franchises.
The design philosophy behind Enjovo’s dispensers targets multiple age groups, from young children to adults. Bright, cartoon-themed designs appeal to kids and teens, while sleek, modern aesthetics cater to young professionals. A more classic design is aimed at older adults, ensuring that the product resonates across demographics.
Drawing Inspiration from Iconic Brands
Enjovo acknowledges the success of PEZ candy has validated proof of concept for the power of pairing a unique dispenser with candy. Every year, PEZ sells 70 million dispensers and over 5 billion pieces of candy. Building on this model, Enjovo aims to take the concept further, offering dispensers that are easier to refill and more versatile, with a locking mechanism for added convenience.
The company is exploring partnerships with leading brands to feature their logos on its dispensers, which could enhance appeal and drive brand loyalty. By offering different designs for a wide range of age groups, Enjovo aims to capture a significant share of the $260 billion global confectionery market.
Convenience Meets Hygiene and Safety
The Enjovo dispenser is designed with user convenience in mind, featuring a simple slider mechanism that dispenses candy without requiring direct contact with the hands. This hygienic design makes the product especially appealing to athletes, drivers, and anyone on the go. Whether playing sports or driving, users can effortlessly access their favorite candy without worrying about cleanliness or safety.
The company suggests that consumers should replace their dispensers every two months to maintain hygiene, noting that dust and sweat can accumulate over time, and designs may fade with prolonged use. Enjovo also highlights the exclusive compatibility of its dispensers with its own line of gum and mints, distinguishing it from other major brands like Mars, Wrigley, and Hershey.
Riding the Wave of Health-Conscious Candy
Matthew Lee believes that the trend toward healthier confectionery options is more relevant than ever, especially in the wake of the COVID-19 pandemic. Drawing inspiration from successful U.S. healthy confectionery startups like SmartSweets and Lily’s Sweets—acquired for $350 million and $425 million, respectively—Lee sees a strong market opportunity for products that prioritize health-conscious ingredients.
Enjovo’s range of natural-flavored, low-sugar, and aspartame-free gums, mints, and candies reflects this consumer shift toward healthier snacking. The brand is also focusing on convenience, targeting millions of sports enthusiasts and drivers who need a quick, hygienic way to enjoy candy without the hassle of opening traditional packaging.
A New Era for Confectionery
Enjovo’s disruptive approach to the candy market could revolutionize how people consume sweets. By combining health-conscious products with a patented, easy-to-use dispenser, the company is poised to create a new global confectionery icon. For more information about Enjovo, visit the official website or contact the company directly.
Contact Information
Business: Enjovo
Contact Name: Matthew Lee or Andrew Weiss
Contact Email: matt@enjovo.com Or andrew@enjovo.com
Website: www.enjovo.com
Country: United States
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Smart Herald journalist was involved in the writing and production of this article.